Background

SmellWell had a solid email strategy in place, using strong branded messaging through Klaviyo. Their flows were running smoothly, campaigns were well-segmented using best-practice lists, and overall performance was solid.But over time, results started to slow and several lists that once performed well began to lose traction.

Solution

That’s when they teamed up with Konfeti, the AI intent scoring platform built for Klaviyo. Konfeti layered on precise AI-driven segments for campaigns and flows unlocking hidden potential among unmanaged shoppers.

Result

Outcome The results in just 30 days: 151% increase in campaign revenue 281% more on-site activity 63.25% boost in total store revenueAll leading to over 40% Klaviyo-attributed revenue

Challenges & Solutions

Challenge

Manual segmentation limited SmellWell's ability to scale revenue predictably

SellWell had a large pool of dormant shoppers who hadn’t interacted in months, but they lacked an effective way to re-engage them. Without a clear strategy or smart targeting, previous efforts to revive this segment had little impact and risked harming deliverability.

Solution

AI-powered audience selection delivered a 151.5% increase in revenue in under 30 days

By switching to Konfeti AI campaign lists, SmellWell was able to automatically identify and target high-intent shoppers for each campaign. This hands-free, real-time segmentation led to a 151.5% increase in email revenue in less than 30 days, with no need for manual list building.