Case study
May 7, 2026
How Karma and Luck Achieved 30.75X On ROI Using Konfeti AI
Konfeti AI-Driven by 1:1 Intent Scoring
Karma and Luck is a lifestyle brand that creates jewelry and home décor inspired by the traditions of Eastern cultures, designed to promote mindfulness, positivity, and spiritual well-being. Known for combining meaningful symbols with artisanal craftsmanship, the brand offers pieces that encourage intention-setting and balance.
INDUSTRY
E-commerce
email PLATFORM
Klaviyo
Location
Global, USA
Background
Karma and Luck had already invested heavily in their Klaviyo setup with well-structured flows and segmented campaigns delivering steady results. But like many scaling eCommerce brands, they saw diminishing returns from traditional segmentation and recognized the need for more intelligent targeting.
Solution
To unlock the next level of growth, Karma and Luck implemented Konfeti AI-powered intent scoring across their email program. By layering real-time behavioral signals and predictive scoring on top of their existing flows and lists.
Result
Karma and Luck saw a major uplift in both engagement and revenue. Intent-based flows outperformed standard automations, reactivation flows revived cold leads, and AI scored campaigns drove significantly higher conversions.
Klaviyo AI delivered just that. We get amazing support on daily basis, and their team has an amazing hands-on approach.”
Dayana Gordina
Senior Marketing, Email and Retention Manager
