Intro

Coming to the contact lenses space with a fresh look, Dimple Color’s lenses are premium and natural looking, making for an eye-catching new addition to any customer’s beauty routine.

Background

Dimple Color had built a strong email marketing strategy in Klaviyo. The next opportunity was to make every customer interaction more personal, turning subscriber data into relevant messages that reached shoppers when they were ready to buy.

As its lens collection and subscriber base grew, so did the complexity. Different shoppers showed interest in different lenses, while a growing pool of subscribers remained disengaged. The team needed a more effective way to identify those preferences, recognize renewed buying intent, and act on it across campaigns and flows without adding manual work or creating email fatigue.

Dimple Color partnered with Konfeti AI to bring that intelligence into its existing Klaviyo setup, with a clear goal: match each shopper with the right message at the right moment and turn more of its existing audience into repeatable revenue.

Solution

Growing revenue from existing subscribers with smarter email and SMS

Dimple Color added Konfeti AI to Klaviyo to help turn more existing subscribers into buyers. By using each shopper’s lens interests and buying signals, the team could send more relevant campaigns and flows without manually spamming or creating fatigue.

The solution brought together four components:

1. Know who is about to buy, click and open in real time
AI intent scoring helped identify shoppers showing buying interest, including inactive subscribers returning to browse.

2. Revive unengaged & unmanaged shoppers
AI flows re-engaged subscribers with messages based on their lens interests and renewed activity, creating more opportunities to recover sales.

3. Make each campaign more relevant
AI campaign segments grouped shoppers by product interest and buying intent, helping the team reach the people most likely to respond and reduce unnecessary sends.

4. Learn what strategy drives revenue before BFCM
The team measured which audiences, products, content, and send days performed best, using those insights to shape its BFCM strategy.

Result

Konfeti AI  helped Dimple Color generate +119% Klaviyo campaign revenue in less than 30 days

Dimple Color took an already strong Klaviyo strategy to a new level—more than doubling campaign revenue and growing Klaviyo’s share of total store revenue from 28% to 40%.

After adding Konfeti AI, the brand saw:

• +109% Klaviyo campaign revenue

• +81.91% total Klaviyo-attributed revenue

• +28% total store revenue

• +16% on-site activity