Case study
May 14, 2026
How Calypsa 2X'd their Klaviyo revenue during BFCM with Konfeti AI
Konfeti AI-Driven by 1:1 Intent Scoring
Calypsa.com is a leading eCommerce brand specializing in stylish, comfortable, and modest swimwear,empowering women of all shapes and sizes to feel confident and covered at the beach or pool.
INDUSTRY
E-commerce
email PLATFORM
Klaviyo
Location
Global, USA, Australia
Background
Calypsa wanted to elevate its email marketing performance using cutting-edge AI-driven personalization. Despite a strong email marketing presence, Calypsa wanted to maximize its revenue potential by optimizing engagement and retention strategies.
Solution
Calypsa partnered with Konfeti AI to integrate its intent-based scoring algorithm, designed to predict customer purchase behavior and optimize email marketing efforts.
Result
By implementing Konfeti AI-driven approach, Calypsa achieved a significant boost in email marketing revenue and customer engagement. The partnership continues to drive ongoing optimization and success in their eCommerce growth strategy.
"Konfeti AI has been great to work with, they genuinely care about our success. This Black Friday season, we doubled our email revenue compared to last year, with their robust segmentation technology.. ”
Adina Ginsberg
Ecommerce Manager, Calypsa
