Case study
May 25, 2026
How Blush Achieved 36.57X On ROI Using Konfeti AI
Konfeti AI-Driven by 1:1 Intent Scoring & Milkshake Media
Blush Lingerie is a Canadian brand that has been designing and producing stylish, high-quality lingerie and loungewear since 1988. Known for combining everyday comfort with sensual, fashion-forward designs, Blush offers pieces that are ethically produced using sustainable practices and carefully sourced materials.
INDUSTRY
E-commerce
email PLATFORM
Klaviyo
Location
Global, USA, Canada
Background
Blush decided to improve their email marketing decisions by partnering with Konfeti AI. Together, they built high-impact Klaviyo flows and segmented journeys that delivered results. With AI-powered intent scoring layered in, they took performance to the next level.
Solution
With Konfeti AI-powered software and Milkshake Media’s email marketing strategy, Blush rolled out adaptive segments that kept things personalized for shoppers. The result? Smarter engagement that responded to real behavior, driving more onsite activity and lifting placed orders and VIP shoppers at scale.
Result
Blush has already delivered a 36.57X ROI. The brand experienced a 57.04% surge in on-site activity, driven by smarter segmentation and elevated customer engagement.
Konfeti AI driven approach &Milkshake Media completely transformed how we connect with our customers. The clarity in our strategy and the precision in our targeting gave us results we hadn’t seen before and it felt effortless.“
Justin N Ajmo
President, Blush Lingerie
